The 22 immutable laws of branding

how to build a product or service into a world-class brand

by

182 pages

English language

Published Nov. 8, 1998 by HarperBusiness.

ISBN:
978-0-88730-937-3
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OCLC Number:
39182331

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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

3 editions

Subjects

  • Brand name products -- Management.