The 22 immutable laws of branding

how to build a product or service into a world-class brand

by

255 pages

English language

Published Nov. 8, 2002 by HarperBusiness.

ISBN:
978-0-06-000773-7
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OCLC Number:
50640221

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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

3 editions

Subjects

  • Brand name products -- Management
  • Marketing -- Decision making
  • Internet marketing