Crash of the Titans

greed, hubris, the fall of Merrill Lynch, and the near-collapse of Bank of America

Paperback

English language

Published Nov. 11, 2011 by Crown Business.

ISBN:
978-0-307-71787-0
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This book tells the intimate, fly-on-the wall tale of the decline and fall of an American icon. With one notable exception, the firms that make up what we know as Wall Street have always been part of an inbred, insular culture that most people only vaguely understand. The exception was Merrill Lynch, a firm that revolutionized the stock market by bringing Wall Street to Main Street, setting up offices in far-flung cities and towns long ignored by the giants of finance. With its "thundering herd" of financial advisers, perhaps no other business, whether in financial services or elsewhere, so epitomized the American spirit. Merrill Lynch was not only "bullish on America," it was a big reason why so many average Americans were able to grow wealthy by investing in the stock market. Merrill Lynch was an icon. Its sudden decline, collapse, and sale to Bank of America was a shock. …

2 editions