The art of innovation

lessons in creativity from IDEO, America's leading design firm

by ,

307 pages

English language

Published April 25, 2001 by Doubleday.

ISBN:
978-0-385-49984-2
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OCLC Number:
45263895

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The story of the origin and design process of IDEO, a design company in San Jose, CA. Shares examples of innovation from both IDEO and such companies as REI, Pike Place Market, and Nike.

3 editions

Subjects

  • Creative ability in business -- Case studies
  • Technological innovations -- Case studies