Paperback, 320 pages
Published March 4, 2002 by Profile Business.
The Art of Innovation
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The story of the origin and design process of IDEO, a design company in San Jose, CA. Shares examples of innovation from both IDEO and such companies as REI, Pike Place Market, and Nike.
The story of the origin and design process of IDEO, a design company in San Jose, CA. Shares examples of innovation from both IDEO and such companies as REI, Pike Place Market, and Nike.
Subjects
- Management & management techniques
- Business/Economics