English language
Published Sept. 10, 2013 by Paperback.
The Challenger sale
How to take control of the customer conversation
Matthew Dixon, Brent Adamson: The Challenger sale (2013, Paperback)
- ISBN:
- 978-0-670-92285-7
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What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.