240 pages
English language
Published Sept. 8, 2005 by Harvard Business School Press.
Blue ocean strategy
how to create uncontested market space and make the competition irrelevant
by W. Chan Kim
W. Chan Kim: Blue ocean strategy (2005, Harvard Business School Press)
- ISBN:
- 978-1-59139-619-2
Copied ISBN!
Subjects
- New products
- Market segmentation