98 pages
English language
Published Jan. 19, 2014
Hello, my name is awesome
how to create brand names that stick A BK business book
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"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"--
Subjects
- Brand name products
- Branding (Marketing)