Wikinomics : How Mass Collaboration Changes Everything

Wikinomics: How Mass Collaboration Changes Everything is a book by Don Tapscott and Anthony D. Williams, first published in December 2006. It explores how some companies in the early 21st century have used mass collaboration and open-source technology, such as wikis, to be successful. The term 'Wikinomics' describes the effects of extensive collaboration and user-participation and how relationships between businesses and markets has changed as a result.