Rework

Just REMOVE all the sophisticated nonsense and REWORK how to build a thing.

I really like that this book exists: a lot of its suggestions are the opposite of conventional knowledge around startups. If you follow Signal vs Noise, their blog, as I do, it's less worthwhile to buy the book. Many of the chapters are already shared as blog posts.

Some of the advice could be stronger if it thought harder about the opposing argument, rather than dismissing it as greedy or thoughtless.

This is gold. If you're starting a business, read this and take everything to heart.