Review of "Don't even think about it : why our brains are wired to ignore climate change" on 'Goodreads'
5 stars
An incredibly important book, which uncovers the numerous ways in which the human mind is programmed to ignore the perilous effects of climate change, while also charting a road ahead that doesn't, well, lead us to drive human civilization off a cliff.
There is so much to take away from this book. The importance of framing and narrative construction, the need to stop viewing climate change as an 'environmental' issue, why activists should learn from organized religions, how limited facts and knowledge are, why we need conviction, how to build compelling narratives that don't let us go astray, and the myriad ways in which climate change is such a complex problem.