How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
299 pages
English language
Published Sept. 13, 2011
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses is a book by Eric Ries describing his proposed lean startup strategy for startup companies.Ries developed the idea for the lean startup from his experiences as a startup advisor, employee, and founder. Ries attributes the failure of his first startup, Catalyst Recruiting, to not understanding the wants of their target customers and focusing too much time and energy on the initial product launch.After Catalyst, Ries was a senior software engineer with There, Inc., which had a failed expensive product launch. Ries sees the error in both cases as "working forward from the technology instead of working backward from the business results you're trying to achieve."Instead, Ries argues that to build a great company, one must begin with the customers in the form of interviews and research discovery. Building an MVP (Minimum viable product) and then testing …
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses is a book by Eric Ries describing his proposed lean startup strategy for startup companies.Ries developed the idea for the lean startup from his experiences as a startup advisor, employee, and founder. Ries attributes the failure of his first startup, Catalyst Recruiting, to not understanding the wants of their target customers and focusing too much time and energy on the initial product launch.After Catalyst, Ries was a senior software engineer with There, Inc., which had a failed expensive product launch. Ries sees the error in both cases as "working forward from the technology instead of working backward from the business results you're trying to achieve."Instead, Ries argues that to build a great company, one must begin with the customers in the form of interviews and research discovery. Building an MVP (Minimum viable product) and then testing and iterating quickly results in less waste and a better product market fit. Ries also recommends using a process called the Five Whys, a technique designed to reach the core of an issue. Companies cited in the book as practising Ries's ideas include Alphabet Energy of California. Later more organizations have adopted the processes, including Dropbox, Wealthfront, and General Electric.
That's what you get when you try to build an activity philosophy on unsubstantiated analogies from unrelated fields. Less dumb than the whole agile nonsense, but non-representative and privileged at its core.
The Lean Startup by Eric Ries is a must-read for any entrepreneur, startup founder, or business owner looking to maximize their chances of success. The book provides an in-depth look into the processes of launching and running a business, and provides valuable advice on how to set goals, measure progress, and make necessary adjustments along the way. The Lean Startup offers an invaluable resource to entrepreneurs, as it breaks down the concept of “lean” business methodology into easy-to-understand concepts. The author’s unique insight and experience in the industry provide a valuable perspective to readers, and the strategies presented are both practical and applicable. Highly recommended!
