“If you are telling a story about a five-second moment of your life — a moment of transformation, realization, or revelation — you’re doing well. If you’ve also found the right place to begin your story — a place that represents the opposite of your five-second moment, and one as close to the ending as possible — you’ve established a clear frame and arc in your story. You’ve identified the direction your story is headed in, and you and your audience probably have a good sense of where that may be. You are already going to be well received by audiences big and small. If you’re careful about choosing that opening scene — not simply choosing the first thing that comes to mind but instead asking yourself what the opening scene needs — and you open your story with story and not any form of unnecessary or qualifying introduction, you are going to grab your audience’s attention right off the bat. Stop here and you’ll be better than most. Truly.”

— Storyworthy by Matthew Dicks, John Glouchevitch Matthew Dicks