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commented on Pattern Recognition by William Gibson (Bigend Cycle, #1)

William Gibson: Pattern Recognition (Paperback, 2004, The Berkley Publishing Group) 4 stars

We have no future because our present is too volatile. We have only risk management. …

Interesting, how Gibson/ Cayce are tackling how brands and hyper-design are exerting influence over people, places and everyday life. I feel strangely comfortable with the writing. I think I understand Cayce's "allergy" to branding, at least partially.