Alexander Zeitler rated Hooked: How to Build Habit-Forming Products: 4 stars
![Nir Eyal: Hooked: How to Build Habit-Forming Products (2014)](/images/covers/4829cb9f-313e-4c2c-98f5-d56c0f16347f.jpeg)
Hooked: How to Build Habit-Forming Products by Nir Eyal
How do successful companies create products people can’t put down?
Why do some products capture widespread attention while others flop? …