Jaap Stronks rated Contagious: Why Things Catch On: 3 stars
Contagious: Why Things Catch On by Jonah Berger
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all …
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all …