The Poilievre Project

eBook, 192 pages

Published April 10, 2025 by Breach Books.

ISBN:: 978-1-06-935781-6

As Pierre Poilievre closes in on power, journalist Martin Lukacs reveals the playbook behind his rise and exposes his radical vision for reshaping Canada.

Masquerading as an anti-establishment firebrand, Poilievre aims to ride anger about inequality and the cost-of-living crisis into office, then hand the keys to the corporate elite.

Drawing on investigative research and first-hand reporting, Lukacs reveals how Poilievre has built a political machine with the backing of tech oligarchs, real estate tycoons, oil barons, and Bay Street billionaires—all poised to profit from a Conservative government in Ottawa.

With sharp and biting analysis, Lukacs traces Poilievre’s trajectory from his early embrace of free-market fundamentalism to later efforts to rebrand his agenda of deregulation, privatization, and cutbacks as worker-friendly populism.

He warns that Poilievre’s commitment to a rapid-fire corporate makeover of Canada could cost the country dearly—from cherished public institutions to hard-won social programs to …

As Pierre Poilievre closes in on power, journalist Martin Lukacs reveals the playbook behind his rise and exposes his radical vision for reshaping Canada.

Masquerading as an anti-establishment firebrand, Poilievre aims to ride anger about inequality and the cost-of-living crisis into office, then hand the keys to the corporate elite.

Drawing on investigative research and first-hand reporting, Lukacs reveals how Poilievre has built a political machine with the backing of tech oligarchs, real estate tycoons, oil barons, and Bay Street billionaires—all poised to profit from a Conservative government in Ottawa.

With sharp and biting analysis, Lukacs traces Poilievre’s trajectory from his early embrace of free-market fundamentalism to later efforts to rebrand his agenda of deregulation, privatization, and cutbacks as worker-friendly populism.

He warns that Poilievre’s commitment to a rapid-fire corporate makeover of Canada could cost the country dearly—from cherished public institutions to hard-won social programs to a liveable planet.

1 edition

pdotb reviewed The Poilievre Project by Martin Lukacs

Well, that was scary...

5 stars

Content warning canpol

I wasn't exactly expecting to warm to Poilievre over the course of this book, but this really does lay out just how dangerous he is. I think it did a great job of balancing the span of his career to pack as much as possible into a relatively short book -- just enough of his early life to see where his ideology comes from (perhaps unsurprisingly, it's Milton Friedman all the way) but then greater detail as we approach the present. The book is particularly good on his faux populism -- how he pretends to be on the side of working people, when his policies will absolutely screw us all over. Highly recommended, especially as I'm afraid the threat he poses isn't going away anytime soon.