Kim Q. Hall characterizes the attempt to manage the ills of the world through changes in personal eating behavior as it manifests in the “mainstreamed alternative food movement” as “a neoliberal hygienic eating project fixated on the achievement of virtue, health, and good citizenship through appropriate consumer choices at the table and in the (farmer’s) marketplace” (Hall 2014, 183). If we orient toward eating as though we can personally exempt ourselves from ethical or physical ill-effects, we’re engaging in a perpetually failing purity project.

— Against Purity by Alexis Shotwell (Page 139)