pdotb quoted The Postmedia Effect by Marc Edge
Even as their readers move on-line and their advertisers look elsewhere, daily newspapers continue to …
MacLeod, however, cast his political re-positioning of Postmedia as more of a marketing strategy. “We looked at the media landscape in Canada and we found there was a shortage of viewpoints that come from a pro-innovation, pro-free-market, smaller-tax, smaller-government perspective,” he told an interviewer in 2019. “We saw an opportunity to fill that from a strategic point of view.” He took exception to suggestions that this was damaging the journalistic integrity of his newspapers. “This has absolutely nothing to do with the centralization of editorial strategy. And it in no way, shape or form touches on journalistic integrity or credibility. We want to fill that market opportunity and we want to make sure that we offer a wide range of voices that aren’t always represented in the media landscape.